Blogroll
5 Reasons Your Small Businesss Should Have a Blog
November 16, 2009
Your small business website is the most powerful tool in your arsenal to sell your company’s services.
Five basic reasons to include a blog in your business website:
1) To show that your business is cutting edge: Does the competition have blogs? You bet they do! and your future clients are reading them. It’s very easy to find out best blogging sites. To a client looking to employ a company at the top of their game would definitely see that a well written, professional blog was essential.
2) Demonstrate authority: The best blogs are written by the most intelligent, independent professionals in all types of fields. Be sure to include SEO and blogging for your business. This is business blogging at it’s best. Having a blog gives you (and your website) authority and a leg up on the competition.
3) Easily share new information: A static website can get stale after a time. Blogs make it easy to organize all your information plus you have an unlimited amount of space to include all of those case studies and testimonials that you’ve been wanting to post. Focus on business results when you business blogs. Case studies are a powerful way to showcase your company’s hard work and shouldn’t be gathering dust – they should be on display for the world (and potential new clients) to see.
4) Long tail of search: When you can write on many different aspects of your business, having a blog lets you tap into a huge amount of search traffic. You can get search traffic that is asking very specific questions and your blog can answer those questions. Now people will begin to stumble-upon your website for extremely specific searches and know you’re the right company for them.
5) Get leads: Use your blog as a way to stay in touch with current, past and potential clients as well as professionals in your own industry and complimentary industries. Write as an authority and give your organization a powerful presence. To find out what others in your industry are bloggingg about, do a Google search. Use the best of your own ideas and the best of your competitor site to your blog.